Last May 10-12, SM Europe gathered in the vibrant city of Helsinki, Finland, for an impactful three-day event. With over sixty participants representing twenty countries and spanning five generations, the conference aimed to strengthen the tribe of mobilizers through relationships and networking. The gathering was not just a meeting but a pivotal moment for growth and collaboration. Participants delved into discussions on how to build a robust mobilization movement and the most effective strategies to engage Generations Z and Alpha.